Bergasol - Villemot
Date: 1980s
Size: 33 x 27
Notes: Poster, Lithograph, Linen Backed
Artist: Villemot, Bernard
Information: For more details, please call 514 656 3301
About The Poster: Bernard Villemot (1911-1989) was a French graphic artist known primarily for his iconic advertising images for Orangina, Bally shoes, Perrier, and Air France. He was known for a sharp artistic vision that was influenced by photography, and for his ability to distill an advertising message to a memorable image with simple, elegant lines and bold colors. From 1932-1934, he studied in Paris with artist Paul Colin, who was considered a master of Art Deco. From 1945-1946, Villemot prepared posters for the Red Cross. In the late 1940's, he also began a famous series of travel posters for Air France that would continue for decades. In 1949, Villemot's works were exhibited with those of his contemporary poster artist Raymond Savignac at the Gallery of Beaux Arts in Paris. In 1953, Villemot began designing logos and posters for the new soft drink Orangina, and over time these works would become some of his best known. In 1963, the Museum of Decorative Arts in Paris held an exhibition of his works. By the end of his life in 1989, he was known as one of the last great poster artists, and many collectors and critics consider him to be the "painter-laureate of modern commercial art." Since his death in 1989, his memorable images have been increasingly sought after by collectors. At least two books have been published that survey his art: "Les affiches de Villemot," by Jean-Francois Bazin (1985), and "Villemot: l’affiche de A à Z," by Guillaume Villemot (2005).(wikipedia)
Produced for the Italian market in the early 1980s, this poster is certainly a throwback to the time when we were sun bathers who didnt think much about UV rays - remember? The colors are vivid, the woman looks positively naughty, and with simple brushstrokes, the master shows us whos boss. Measures roughly 27 x 33, on period linen, in very good condition, this poster sells for $850.Please note that all of our posters are vintage, non-reproduction works of art.
About The Poster: Bernard Villemot (1911-1989) was a French graphic artist known primarily for his iconic advertising images for Orangina, Bally shoes, Perrier, and Air France. He was known for a sharp artistic vision that was influenced by photography, and for his ability to distill an advertising message to a memorable image with simple, elegant lines and bold colors. From 1932-1934, he studied in Paris with artist Paul Colin, who was considered a master of Art Deco. From 1945-1946, Villemot prepared posters for the Red Cross. In the late 1940's, he also began a famous series of travel posters for Air France that would continue for decades. In 1949, Villemot's works were exhibited with those of his contemporary poster artist Raymond Savignac at the Gallery of Beaux Arts in Paris. In 1953, Villemot began designing logos and posters for the new soft drink Orangina, and over time these works would become some of his best known. In 1963, the Museum of Decorative Arts in Paris held an exhibition of his works. By the end of his life in 1989, he was known as one of the last great poster artists, and many collectors and critics consider him to be the "painter-laureate of modern commercial art." Since his death in 1989, his memorable images have been increasingly sought after by collectors. At least two books have been published that survey his art: "Les affiches de Villemot," by Jean-Francois Bazin (1985), and "Villemot: l’affiche de A à Z," by Guillaume Villemot (2005).(wikipedia)
Produced for the Italian market in the early 1980s, this poster is certainly a throwback to the time when we were sun bathers who didnt think much about UV rays - remember? The colors are vivid, the woman looks positively naughty, and with simple brushstrokes, the master shows us whos boss. Measures roughly 27 x 33, on period linen, in very good condition, this poster sells for $850.Please note that all of our posters are vintage, non-reproduction works of art.
