Original Biscuits Lu Poster 1900c - Firmin Bouisset

Date: 1900s
Size:  44.5 x 68
Notes: Poster, Oversize, Lithograph, Linen Backed
Artist: Firmin, Bouisset
Information: For more details, please call 514 656 3301

About The Poster: Firmin Bouisset was a French painter, poster artist and printmaker. He was born to a working class family in the town of Moissac in the Tarn-et-Garonne département in southwestern France. As an artist, Firmin Bouisset specialized in painting children subjects and did a number of illustrated books such as La Petite Ménagère (The Little Housekeeper) in 1890. At a time when posters were a popular form of advertising, Bouisset created posters with enduring images for a number of different French food companies such as Maggi and Lefevre-Utile Biscuit Co. For the latter company, he used their LU initials as an ad logo as part of an 1897 poster image for a line of butter cookies featuring The Little Schoolboy' (French: Petit Ecolier) of which a variation is still being used by the company today. There is no question that this poster is a classic, iconic image which is as well known as any poster by Cappiello, Mucha or Cheret. It was purchased in Europe, measures roughly 44.5 x 68 inches is in very good condition and is mounted on linen.