Posters Of A Lifetime, Exhibition Poster 1973

Date: 1973
Size: 20 x 30 inches
Notes: Poster
Artist: Harris, Herbert H. (After)
Information: For more details, please call 514 656 3301

About The Poster:  Although the vast majority of our posters are from the Belle Epoque and Art Deco periods (I am an unreformed poster snob), I am slowly getting drawn into the modern age and its posters. This one, from a poster exhibition which took place in the UK at the Victoria and Albert Museum (V&A) in 1973 is just too delicious (pardon the pun) too resist. It is in very good condition, unlined, and measures, 20 x 30 inches. The V&A has one of the world's most extensive and vared collections of vintage posters, and this exhibition showcased a selection from it. This particular poster, promoting the exhibition, used a classic poster by Herbert Harris for Bovril, created in the 1920s, as it's image. 

 For those of you who don't know what Bovril is: From Wikipedia, the free encyclopedia: "Bovril is the trademarked name of a thick, salty meat extract, developed in the 1870s by John Lawson Johnston and sold in a distinctive, bulbous jar. It is made in Burton upon Trent, Staffordshire and distributed by Unilever UK. Bovril can be made into a drink by diluting with hot water. It can also be used as a flavouring for soups, stews or porridge, or spread on bread, especially toast, rather like Marmite. The first part of the product's name comes from Latin bos (genitive bovis) meaning "ox" or "cow". Johnston took the -vril suffix from Bulwer-Lytton's then-popular 1870 "lost race" novel The Coming Race, whose plot revolves around a powerful energy fluid named "Vril"."