1900 Original Dutch Poster, Tramway Spel Van Houten Cocoa - Unknown

Date: 1900
Size:  22.5 x 17 inches
Notes: Poster, Linen Backed
Artist: Unknown, Printer: J. Vlieger/Amsterdam
Information: For more details, please call 514 656 3301 

About The Poster: Many chocolate companies used to issue games and contests in order to increase their brand awareness. This lovely, vintage and typically Dutch poster was originally issued by the Van Houten company to do just that. Featuring scenes that include tramways, horses and people going about their every-day activities, we love the simplicity and retro feel of this poster and feel it would be perfect in a child's room or nursery.

(In case you'd like to know more about the Van Houten Cocoa company, here is some information from their website: "Among the chocolate brands available today, few can claim a legacy that goes back over 180 years. Van Houten has been manufacturing cocoa powder since 1828, when its founder, Coenraad Van Houten, pioneered a process to manufacture cocoa in Amsterdam, Holland. The result was a tastier and more soluble cocoa powder which spurred the growth of the hot chocolate drink industry.

Cocoa mass was treated with alkaline salts to remove the bitter taste and make cocoa solids more water-soluble; the resulting product is called “Dutch process” chocolate. Today, this process is known as “Dutching”. The final product, Dutch chocolate, has a dark color and a mild taste.

Riding on its success, Van Houten expanded rapidly and by the end of the 19th century, it had expanded into the United Kingdom, the United States, France and Germany. By then, the Van Houten name was synonymous with high quality cocoa powder.

Van Houten's discovery also paved the way for the subsequent manufacture of the chocolate bar. This eventually made volume production of chocolates possible and also made chocolates affordable, a fact that chocolate lovers today are blissfully unaware of – as they can indulge in chocolates so easily whenever they like."