Cappiello, Leonetto

1906 Original Cappiello Poster, Biscotines Union

$1,200.00
  • 1906 Original Cappiello Poster, Biscotines Union

Cappiello, Leonetto

1906 Original Cappiello Poster, Biscotines Union

$1,200.00

Date: 1906
Size: 39.25 x 55 inches
Notes: Poster, Large, Linen Backed
Artist: Leonetto Cappiello

About the poster: This poster for Union biscuits (a two-time winner at the 1905 and 1906 World Fairs!) was designed by Leonetto Cappiello in 1906. Union bakery was founded in 1892 in an effort to combat the terrible living conditions of the working class,  offering bread at a competitive price (free to members or even the poorest). It remained under the Union name until 1993, when it was bought out by Leroux.

About the artist: Leonetto Cappiello is considered to be one of the greatest posterists of his age. His approach was "always image association - the idea that you don't really remember the image of the product itself, but the image of something is associated with the product ... Cappiello was the first who thoroughly understood this, and he applied it with considerable diligence in about a thousand posters." (Rennert)