Cappiello, Leonetto

1906 Vintage French Car Poster, Trefle a Quatre Feuilles, Automobiles Brasier

$14,000.00
  • 1906 Vintage French Car Poster, Trefle a Quatre Feuilles, Automobiles Brasier

Cappiello, Leonetto

1906 Vintage French Car Poster, Trefle a Quatre Feuilles, Automobiles Brasier

$14,000.00

Date: 1906
Size:  44 7/8 x 62 inches
Notes: Poster, Linen Backed, Over-Sized
Artist: Cappiello, Leonetto

About The Poster: "There were two basic ways of selling cars in the early days of motoring. One emphasized class . . . The other pushed speed, as seen in the swirling cloud of rainbow-hued dust of this Automobiles Brasier poster by Leonetto Cappiello. Brasier was an engineer in the Paris firm owned by the Mors Brothers. In 1901, he began to work with Georges Richard-whose trade name 'Le Trefle à Quatre Feuilles' is written at top and whose trademark four-leaf clover is seen in the upper left-to produce cars under the name of Richard-Brasier. After racing successes in 1904 and the following year, Richard left the firm to found his own company, Unic. Brasier continued alone in the Paris suburb of Ivry, making good quality, classically conceived cars. After World War I, production continued, but Brasier had fallen behind the times. The firm was reorganized in 1926 as Chaigneau-Brasier and ultimately bought by Delahaye in 1931."