Beuf, Mass

1930 French Advertisement Poster, Cigarettes Nationales J. Vidal - Mass Beuf

$750.00
  • 1930 French Advertisement Poster, Cigarettes Nationales J. Vidal - Mass Beuf

Beuf, Mass

1930 French Advertisement Poster, Cigarettes Nationales J. Vidal - Mass Beuf

$750.00

Date: 1930
Size: 23.5 x 31.5 inches
Artist:
Mass Beuf
Notes: Poster, Linen Backed

About The Poster: This 1930s vintage Art Deco poster advertises a brand of French cigarettes called Cigarettes Nationales J. Vidal. The poster features a fiery god-like figure draped in the flag of France flying over a vast landscape holding a box of the cigarettes in question. The slogan claims world-wide sales. Signed in the lithographic plate Mass Beuf, this poster has been recently linen backed and in excellent condition.

The poster is printed by the famed Atelier Mourlot. The Atelier Mourlot, founded in 1852, was a lithographic print shop located in Paris, France. Originally a producer of fine wallpaper, the Atelier Mourlot became involved in the printing of illustrated books as well as high quality posters for the French National Museums and major foreign institutions. By 1937 Mourlot had established its reputation as the largest printer of artistic posters.