1940's Feria de Milan Italian Original Advertising Carton

1940's Feria de Milan Italian Original Advertising Carton

Date: 1940s
Size:  6.5 x 9.5 inches, matted
Notes: Poster, Small Poster, Carton
Artist: Anonymous
Information: For more details, please call 514 656 3301

About The Poster: A vintage cardboard advertisement for the Fiera di Milano (the Fairgrounds/convention center of Milan, Italy).

And just in case you wanted some more information, Wikipedia tell us that:

The first fair ground in Milan was opened in 1906, as the area of a World's Fair, and in time for the opening of the Simplon Tunnel. The fairground at that time extended over the current area and the nearby Sempione Park.

In 1923 the fairground, at that time Fiera Campionaria, was moved permanently in the historical zone, of which Fieramilanocity now occupies a part. Western wing opened in 1997, in place of the old Alfa Romeo factory at Portello.

The piece was recently purchased in Milan and is in very good condition. These types of card advertisements, which would have been attached at the point of sale of the product or in a shop window, were very popular in mid-twentieth century. We have many others, all small in size and similarily priced. They can be viewed in the "format" menu of the site, under "carton".