1950s French Poster, Loterie Nationale Advertisement "Plomb en Or" - Van Rompaey

1950s French Poster, Loterie Nationale Advertisement "Plomb en Or" - Van Rompaey

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Date: 1950s
Size:  15.5 x 23.5 inches
Notes: Poster, lined
Artist: Van Rompaey
Information: For more details, please call 514 656 3301

About The Poster: Created in 1933, the French National Lottery became widely popular after the media coverage of barber Paul Bonhoure's win of five million francs in the first draw. In a very enlightening article "Loterie nationale : Mythes et symboles" written in 1969, the influential French journalist and author of many books on consumerism, education and advertising proposes an in-depth analysis of posters commissioned by the French lottery. The lottery was said to have hired some of France's best designers, developing a corpus of some of the most effective posters in history. The poster has recently been professionally linen-backed and is in excellent condition.