1954 French Poster, Loterie Nationale Advertisement "Le Petit Poucet" - GAD

Date: 1954
Size:  16 x 23.5 inches
Notes: Poster, lined
Artist: GAD
Information: For more details, please call 514 656 3301

About The Poster: Created in 1933, the French National Lottery became widely popular after the media coverage of  barber Paul Bonhoure's win of five million francs in the first draw. In a very enlightening article "Loterie nationale : Mythes et symboles" written in 1969, the influencial French journalist and author of many books on consumerism, education and advertising proposes an in-depth analysis of posters comissioned by the French lottery. The lottery was said to have hired some of France's best designers, developing a corpus of some of the most effective posters in history. This particular piece is signed in the plate GAD. The poster has recently been professionally linen-backed and is in excellent condition.