1964 Original Hungarian Poster, Modern Lakberendezesi, Modern Furnishings - So-Ky

Date: 1964
Size:  19.5 x 17.25 inches
Notes: Poster, Linen Backed
Artist: So-Ky
Information: For more details, please call 514 656 3301

About The Poster: Some of our favourite posters are those for which we can find no specific information, but which make us smile because of their simple graphics, clear message and undeniable appeal. Like this one: a clean minimalist design, great typography, mid-century modern aesthetic - a fairly winning combination, no?

The writing on the poster reads: "Modern furnishings, articles of agricultural cooperatives, expertise in business." The ad was intended to sell modern furniture to farmers, which is why the mod table and chair are paired up with the image of people working on a farm in the background of the poster.

About The Artists: "From Budapest, Éva Kemény and László Sós were a wonderfully and creative that produced a vast array of political and commercial designs from the 1950s through the 80s. Sort of like the East Bloc Eames, the couple known as So-Ky provided a colorful array of modern prints for national campaigns, regional festivals, cinema, education, tourism, etc. Their style provided a warm, humanistic contrast to the official socialist realism that had dominated the immediate post-war years. So-Ky also produced corporate identities, including the 1967 refresh of the Socialist ‘trade organization’ (for lack of a better comparison) Comecon. 

‘Soc-Modern’, as their style is referred to now, owed more to western pop-art than to Leninist creed. And while the excellently crafted graphics may have suggested a rather placid mid-century cheer, the underlying messaging seldom veered from official doctrine, where the revolution was predominant (and the US an evil adversary).

Times have changed, and their work, neutered of any cold war menace, now seems quite innocuous— and fits quite perfectly over a modern sofa or credenza." (colorola.com/)

Recently linen-backed, this poster is in excellent condition and ready to be framed!