1979 French Vintage Dior Perfume Advertisement, Eau Sauvage - Rene Gruau

Date: 1979
Size: 44 x 64 inches
Notes: Poster, over-sized, linen-backed
Artist: Gruau, Rene

About The Poster: This poster is one of three created by René Gruau for Dior's Eau Sauvage (Wild Water) fragrance at the end of the 1970s, the first fragrance Dior created for men. His design was daring in its simplicity and also subject matter. In this ad, we see a man with his arm around a woman - a romantic scene alluding to the type of charmer who would wear this kind of scent. It was first introduced in 1966 with the cooperation of perfumer Edmond Roudnitska, while Pierre Dinand created the flacon. Citrus notes are accompanied by rosemary, jasmine, vetivier, and oakmoss.

About the Artist: Rene Gruau (Italian) 1909-2004 - With his stunning, passionate, figures, his arresting use of color and dramatic, explosive element of line, Rene Gruau developed his distinctive “New Look” in the 1940s which greatly impacted haute couture, theatre, art, and commercial design. He worked for magazines like Harper's Bazaar and Vogue in the US, Femina, Marie Claire, L'Officiel, L'Album du Figaro and other well known publication in France as well as for internationally known organizations like the Moulin Rouge and Bemberg. With Rene Gruau's trademark use of his powerful minimal line, Gruau’s style combined seductive sophistication with classic beauty, grace and sensual elegance. The quality of the visual appeal of Gruau's glamorous and radiant “beautiful people” is at once bold and languid. Internationally Gruau’s artwork is celebrated internationally noted for its' exceptional and masterful line, and its' timeless, enduring style. Today Gruau’s works are collected and exhibited by the finest art institutions including the Louvre in Paris.