About this poster: This poster is an advertisement for Carlsberg lager, a Danish beer. It shows a man secretly whispering to a waiter. The literal translation of 'Alle Kan Traenge Til en Hoff' is 'Everybody can need a beer'. Knowing this, it makes it even more amusing because we can now understand what the man is asking for. Why should he be bothered by all of these fancy drinks in front of him, all he really wants is a beer!