1927 Original Art Deco Poster SAGA - Cassandre

Date: 1927
Size: 29.25 x 43.5 inches
Notes: Poster,  Lithograph
Artist: Cassandre, Adolphe Mouron
Information: For more details, please call 514 656 3301

About The Poster:  

One of the best-known artists of the Art Deco generation, A.M. Cassandre’s posters not only defined the highly stylized geometric romance between image and text, but also highlighted the increasing use of marine and railroad transport. His ability to transmit the concept of speed and movement was trend-setting (as was his later use of photo-montage), and his posters are often considered the epitome of Art Deco style and elegance.

Cassandre was a painter, commercial poster artist, typeface designer, and stage designer. Born in 1901 in Charkov, Ukraine, Cassandre went to Paris in 1915, studying painting at the École des Beaux-Arts and the Académie Julian. For a while he worked as a student at the Hachard & Co. press. In the 1920s A.M. Cassandre belonged to avant-garde circles and had many well-known friends in artistic, musical and social circles. A.M. Cassandre earned a reputation as the designer of bold, stringently geometric posters in the Art déco style. A.M. Cassandre received his first commission for a large poster from the Paris furniture store Au Bûcheron in 1923. He designed hundreds of posters - many of them, like this one, classics in the language of Art Deco design and decor. A.M. Cassandre designed posters in a stringently Constructive formal language that pays obvious tribute to the power of the machine and shows influences of Cubism and other Art Deco artists who were working in Paris at the time. Cassandre also developed typefaces and taught at the École des Arts Décoratifs. He had his own art school until 1935. Between 1936 and 1939 A.M.Cassandre lived in in New York, where he freelanced as a commercial artist. In 1939 A.M. Cassandre returned to Paris, where he continued to work as a graphic designer, designed stage sets, and again turned to painting. In 1963 A.M. Cassandre designed the Yves Saint Laurent monogram. Cassandre's private life was hectic and often unhappy - often married, he had unsuccessfully attempted suicide before his final, successful attempt in 1968. 

Provenance and condition: Originally the property of a French government official working in Canada, this poster was recently restored and linen backed. From the original printing by the well-known Parisian firm of Hachard & Cie., this poster boasts new margins (at some point in its history it had been trimmed to fit a frame), with the bold and vivid colors that Cassandre used almost 100 years ago.

According to the vintage poster rating system used by the International Vintage Poster Dealer Association, this poster is B+/A-. Restoration is not immediately evident, poster is in very good/excellent condition and there is no staining, foxing, obvious folds, flaking, or any other signs of age.

 When this poster sells at auction – without restoration – it is priced between $20,000 - 40,000USD. The L’Affichiste price takes into account current market values for both posters and foreign exchange, as well as the rarity and condition of this particular poster.