Size: 44.5 x 62 inches
Artist: Vincent, René
It's probably not wise for a poster dealer to disclose their personal favorites, but I have to admit that Vincent is among the top designers I admire most: not necessarily because his art is meaningful or 'important' but perhaps because it is fun, spirited and it never fails to make me smile.
This piece was done to inspire the French population to smoke French cigarettes (vive la Republique!) and clearly smoking seems to benefit the gendarme who is holding a drum full of the various homegrown brands... the colors are vibrant, the meaning is clear and Vincent's signature is on the top left of the piece. Vincent was for many years an illustrator for humor and fashion magazines and didn’t begin creating posters until his forties.
Once he did, however, he was most prolific. Along with his many automobile posters, especially notable are his posters for the Bon Marche department store which he designed between 1925 and 1932. All combine humor and elegance and not uncommonly, feature a svelte, fashionable woman in the sleek new styles of the day.
Poster measures 44.5 x 62 inches, is linen backed and in very good condition.