Piem

1958 French Loterie Nationale Poster, Grand Prix de Paris

$275.00
  • 1958 French Loterie Nationale Poster, Grand Prix de Paris

Piem

1958 French Loterie Nationale Poster, Grand Prix de Paris

$275.00

Date: 1958
Size: 15.25 x 23.5 inches
Artist: Piem

France's Loterie Nationale (National Lottery) was established May 31, 1933. By November that same year, the first drawing of numbers for a prize took place. Since then, weekly draws were supported by extensive advertising campaigns, with a poster appearing for each draw. Many well-known artists were commissioned to design those ads, including René Vincent, Jean Effel, Pol Ferjac, and Derouet et Lesacq.

This particular poster, created for the draw taking place on Saturday June 28 1958, was designed by Piem. His work was used by the Loterie Nationale numerous times throughout the early 1960s, but this poster is particularly interesting because of its reference to horse racing. As of 1952, the French lottery faced tough competition from the PMU (horse races), something the artist is blatantly referring to here while advertizing that the biggest prize in Paris (Grand-Prix de Paris) can be won through playing the lottery - not by betting on childish jockeys (the one seen here is mistaking a merry-go-round for a real horse - amateur!).

Vintage lithographic poster has been recently linen-backed and with its strong periwinkle blue and warm yellow, would look amazing when framed!