1890 Original Vintage French Cycles Clement tires advertisement - Paris
1890 Original Vintage French Cycles Clement tires advertisement - Paris

1890 Original Vintage French Cycles Clement tires advertisement - Paris

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Date: 1890
Size: 27.5 x 14 inches
Artist: Tichon, H.

I love typography and posters that put typography front and center - like this very early French poster for a bicycle company called Cycles Clement.

About Clement, I have discovered that : 

Clément Cycles or La Société des Vélocipédes Clément was a French bicycle manufacturer that was founded in 1876. From its beginnings as a bicycle repair shop in Bordeau, through its establishment as a bicycle shop and workshop in Paris to its mass manufacture of a wide range of bicycles from the purpose built, state of the art factory in Paris, the brand always combined advertising and marketing flair with quality products.

In 1896 Adolphe Clément, the founder of the company, was not only manufacturing bicycles but also held the extremely profitable manufacturing rights for Dunlop tires in France. Clément and Dunlop bought out theGladiator Cycle Company and merged it into a major bicycle manufacturing conglomerate of Clement, Gladiator & Humber & Co. Ltd.  The range of cycles was expanded and in 1902 a motorized bicycle was introduced. The company later manufactured both cars and motorcycles.

Recently linen-backed and in very good condition.