Size: 33.25 x 87.5 inches
Notes: Poster, Oversize, Lithograph, Linen Backed, over-sized
THIS IS AN ORIGINAL POSTER AND NOT A REPRODUCTION. By the 1890s the streets of every great metropolis were enlivened by large colourful posters . The poster had not only caught the fancy of the broad public, but its best examples were already being regarded as works of art (specifically, as fine prints) to be exhibited, reviewed in journals, collected and reprinted in a manageable form. In the last five years of the century, the Imprimerie Chaix was to play great part in codifying, hallowing and perpetuating the ebullient period of 'La Belle Epoque.'
Jules Chéret is considered the father of the modern poster. Born in Paris, he studied lithography, which was, at that time, a new, more economical method of reproducing colored designs. His research into this revolutionary process took him to London where he remained until 1866. He then returned to Paris and set up his own shop where he began printing theatrical posters in a remarkably innovative way.
Chéret's sense of design, his free-hand style, and his ability to smoothly incorporate written messages into his pictures were skills that combined to produce posters that attracted immediate attention and interest. Like Toulouse-Lautrec after him, Chéret was influenced by the Post-Impressionists and by Japanese prints.
Chéret's posters contained an unusually large amount of lettering, which brought the advertising component of his designs into prominence. His principles of good poster design influenced Toulouse-Lautrec , and paved the way for the many other poster artists of the day. He revolutionized the field of advertising by his contributions in design and printing techniques. He designed over 1000 posters. This would later reveal him to be The Master of the Poster.
Two sheets, very good condition, mounted on linen. RARE.