Firmin Bouisset

1905 Original French Advertising Carton, Biscuits Lu (Large)

$500.00 $600.00
  • 1905 Original French Advertising Carton, Biscuits Lu (Large)

Firmin Bouisset

1905 Original French Advertising Carton, Biscuits Lu (Large)

$500.00 $600.00

Date: 1905
Size:  14.25 x 21.75 inches

Artist: Unknown

About The Poster:

Firmin Bouisset was a French painter, poster artist, and printmaker.

He was born to a working-class family in the town of Moissac in the Tarn-et-Garonne département in southwestern France. As an artist, Firmin Bouisset specialized in painting children's subjects and did some illustrated books such as La Petite Ménagère (The Little Housekeeper) in 1890. At a time when posters were a popular form of advertising, Bouisset created posters with enduring images for some different French food companies such as Maggi and Lefevre-Utile Biscuit Co.

For the latter company, he used their LU initials as an ad logo as part of an 1897 poster image for a line of butter cookies featuring The Little Schoolboy' (French: Petit Ecolier) of which a variation is still being used by the company today. There is no question that this image is a classic, iconic image which is as well known as any poster by Cappiello, Mucha or Cheret. 

This carton was brought into the gallery by the great-great-grandson of the original Lefevre-Utile family, so the provenance of the piece could not be better. Rare and collectible.