{"product_id":"1914-original-italian-advertising-poster-cioccolatto-suchard-1900-franz-laskoff-from-portfolio-gli-avvisi-delle-officine-g-ricordi-e-c-milano-copy","title":"1914 Original Italian Newspaper Poster - La Sera, Il Giornale Più Buon Mercato di Milano (1890s) - Leopoldo Metlicovitz - from Portfolio Gli Avvisi delle Officine G. Ricordi e C. Milano","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eDate: \u003c\/b\u003e1914 (original, larger sized poster printed in the 1890s)\u003cbr\u003e\u003c\/span\u003e\u003cb\u003eSize:  \u003c\/b\u003e10.25 x 14 inches, image: 6 x 10.5 inches \u003cbr\u003e\u003cb\u003eArtist: \u003c\/b\u003eLeopoldo Metlicovitz\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eAbout the artist: \u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e \u003cmeta charset=\"utf-8\"\u003eLeopoldo Metlicovitz became a painter and portrait artist without any formal training. He came to Milan in 1891 and joined the Ricordi printing house, quickly becoming it's technical director. He developed an original approach to light and shadow and became one of Italy's greatest poster artists, creating some of the most famous \"Mele\" designs (among others).\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/strong\u003e\u003cspan\u003e\u003c\/span\u003e\u003cstrong\u003eAbout this piece: \u003c\/strong\u003eThis beautiful poster belongs to the \u003cstrong class=\"rQesXe MPyX\"\u003ePortfolio \"Gli Avvisi delle Officine G. Ricordi e C. Milano\"\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e (The Advertisements of the G. Ricordi \u0026amp; Co. Graphics Works, Milan) a famous and rare collection published around \u003cspan class=\"rQesXe MPyX\"\u003e1914\u003c\/span\u003e, inspired by the famous French publication \u003cem class=\"zhvwWe\"\u003eLes Maîtres de l'Affiche\u003c!--TgQPHd|||[]--\u003e\u003c\/em\u003e. The complete collection contains \u003cspan class=\"rQesXe MPyX\"\u003e70 color lithographic plates\u003c\/span\u003e (chromolithographs) in a reduced size format. \u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"iNqyIf\"\u003eIt represents an extraordinary testament to the golden age of the Italian advertising poster and Art Nouveau (Liberty style) graphics, closely tied to the world of opera and the Ricordi music publishing house.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"n6owBd awi2gc\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eThis poster is an elegant advertisement for the Milanese paper \u003cem class=\"zhvwWe\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-complete=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003eLa Sera\u003c!--TgQPHd|||[]--\u003e\u003c\/em\u003e, heavily highlighting its status as \"\u003cem class=\"zhvwWe\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-complete=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003eIl Giornale Più Buon Mercato di Milano\u003c!--TgQPHd|||[]--\u003e\u003c\/em\u003e\" (The Most Affordable Newspaper in Milan). The classic Art Nouveau layout typically captures the bustling spirit of Belle Époque print media and urban morning\/evening routines, rendered with Metlicovitz's famous mastery of rich coloration, light, and shadow.\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"n6owBd awi2gc\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"yhAwj\"\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/div\u003e\n\u003cdiv class=\"n6owBd awi2gc\"\u003eThis poster is in good condition, with small holes in all four corners (please see photos). Ready to frame!\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/p\u003e\n\u003cdiv class=\"yhAwj\"\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/div\u003e","brand":"L'Affichiste","offers":[{"title":"Default Title","offer_id":67581354442964,"sku":"KBE2877","price":400.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/7532\/files\/KBE2877.jpg?v=1790449483","url":"https:\/\/www.laffichiste.com\/products\/1914-original-italian-advertising-poster-cioccolatto-suchard-1900-franz-laskoff-from-portfolio-gli-avvisi-delle-officine-g-ricordi-e-c-milano-copy","provider":"L'Affichiste","version":"1.0","type":"link"}