{"product_id":"1914-original-italian-newspaper-poster-corriere-della-sera-milano-giovanni-beltrami-from-portfolio-gli-avvisi-delle-officine-g-ricordi-e-c-milano-copy","title":"1914 Original Italian Advertising Poster - Livorno Stagione Balneare (1901) - Leonetto Cappiello - from Portfolio Gli Avvisi delle Officine G. Ricordi e C. Milano","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eDate: \u003c\/b\u003e1914 (original, larger sized poster printed in 1901)\u003cbr\u003e\u003c\/span\u003e\u003cb\u003eSize:  \u003c\/b\u003e10.25 x 14 inches, image: 7.5 x 10.75 inches \u003cbr\u003e\u003cb\u003eArtist: \u003c\/b\u003eLeonetto Cappiello\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eAbout the artist: \u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eLeonetto Cappiello (1875–1942) didn't just design posters—\u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003cspan class=\"rQesXe MPyX\"\u003ehe invented the rules of modern advertising\u003c\/span\u003e. Before Cappiello, posters were dominated by the complex, highly detailed \u003cem class=\"zhvwWe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\" data-processed=\"true\"\u003eArt Nouveau\u003c\/em\u003e style of artists like Alphonse Mucha and Jules Chéret. Cappiello realized that the fast-paced, industrial 20th-century street required a completely new visual language to capture a passerby's attention in a split second.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/strong\u003e\u003cspan\u003e\u003c\/span\u003e\u003cstrong\u003eAbout this piece: \u003c\/strong\u003eThis beautiful poster belongs to the \u003cstrong class=\"rQesXe MPyX\"\u003ePortfolio \"Gli Avvisi delle Officine G. Ricordi e C. Milano\"\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e (The Advertisements of the G. Ricordi \u0026amp; Co. Graphics Works, Milan) a famous and rare collection published around \u003cspan class=\"rQesXe MPyX\"\u003e1914\u003c\/span\u003e, inspired by the famous French publication \u003cem class=\"zhvwWe\"\u003eLes Maîtres de l'Affiche\u003c!--TgQPHd|||[]--\u003e\u003c\/em\u003e. The complete collection contains \u003cspan class=\"rQesXe MPyX\"\u003e70 color lithographic plates\u003c\/span\u003e (chromolithographs) in a reduced size format. \u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"iNqyIf\"\u003eIt represents an extraordinary testament to the golden age of the Italian advertising poster and Art Nouveau (Liberty style) graphics, closely tied to the world of opera and the Ricordi music publishing house.\u003c\/span\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"iNqyIf\"\u003eThis poster\u003cmeta charset=\"utf-8\"\u003e is the official promotional poster for the 1901 summer bathing season (\u003cem class=\"zhvwWe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eLuglio, Agosto, Settembre\u003c!--TgQPHd|||[]--\u003e\u003c\/em\u003e) in Livorno, which concurrent hosted major wine, photography, and decorative art expositions alongside regattas and horse races.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"n6owBd awi2gc\"\u003eThis poster is in very good condition, with small holes in all four corners and minor watermarks (please see photos). Ready to frame!\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/p\u003e\n\u003cdiv class=\"yhAwj\"\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/div\u003e","brand":"L'Affichiste","offers":[{"title":"Default Title","offer_id":68052943077588,"sku":"KBE2884","price":500.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/7532\/files\/KBE2884.jpg?v=1792855258","url":"https:\/\/www.laffichiste.com\/products\/1914-original-italian-newspaper-poster-corriere-della-sera-milano-giovanni-beltrami-from-portfolio-gli-avvisi-delle-officine-g-ricordi-e-c-milano-copy","provider":"L'Affichiste","version":"1.0","type":"link"}