{"product_id":"1914-original-italian-opera-poster-giovanni-gallurese-musica-di-italo-montemezzi-1905-leopoldo-metlicovitz-from-portfolio-gli-avvisi-delle-officine-g-ricordi-e-c-milano-copy-1","title":"1914 Original Italian Advertising Poster - E. \u0026 A. Mele \u0026 Ci., Massimo Buon Mercato (1899) - Aleardo Villa - from Portfolio Gli Avvisi delle Officine G. Ricordi e C. Milano","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eDate: \u003c\/b\u003e1914 (original, larger sized poster printed in 1899)\u003cbr\u003e\u003c\/span\u003e\u003cb\u003eSize:  \u003c\/b\u003e10.25 x 14 inches, Image: 7.1 x 10.5 inches\u003cbr\u003e\u003cb\u003eArtist:\u003c\/b\u003e Aleardo Villa\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the artist:  \u003c\/strong\u003eAleardo Villa (1865–1906) was an exceptional Italian painter and illustrator whose work embodied the elegance of the Belle Époque.\u003cspan id=\"more-1181415\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eTrained at Milan’s Brera Academy, he began with traditional painting before rising to prominence as a leading figure of the Art Nouveau (Stile Liberty) style. Renowned for portraying an idealized feminine beauty, he often depicted graceful women draped in flowing fabrics and surrounded by soft, floral elements. Villa also transformed commercial art, creating iconic posters for brands like Mele and producing exquisitely detailed postcards that defined early 20th‑century advertising. Although his life was brief, his artistic legacy endures as a hallmark of an era devoted to harmony, refinement, and aesthetic enchantment.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/strong\u003e\u003cspan\u003e\u003c\/span\u003e\u003cstrong\u003eAbout this piece: \u003c\/strong\u003eThis beautiful poster belongs to the \u003cstrong class=\"rQesXe MPyX\"\u003ePortfolio \"Gli Avvisi delle Officine G. Ricordi e C. Milano\"\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e (The Advertisements of the G. Ricordi \u0026amp; Co. Graphics Works, Milan) a famous and rare collection published around \u003cspan class=\"rQesXe MPyX\"\u003e1914\u003c\/span\u003e, inspired by the famous French publication \u003cem class=\"zhvwWe\"\u003eLes Maîtres de l'Affiche\u003c!--TgQPHd|||[]--\u003e\u003c\/em\u003e. The complete collection contains \u003cspan class=\"rQesXe MPyX\"\u003e70 color lithographic plates\u003c\/span\u003e (chromolithographs) in a reduced size format. \u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"iNqyIf\"\u003eIt represents an extraordinary testament to the golden age of the Italian advertising poster and Art Nouveau (Liberty style) graphics, closely tied to the world of opera and the Ricordi music publishing house.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"iNqyIf\"\u003e\u003cmeta charset=\"utf-8\"\u003eThis extraordinary advertising poster belongs to the celebrated series created for the \u003cstrong class=\"rQesXe MPyX\"\u003eE. \u0026amp; A. Mele \u0026amp; Ci.\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e department store in Naples. It was originally designed in featuring the slogan \u003cem class=\"zhvwWe\"\u003e\"Massimo Buon Mercato\"\u003c!--TgQPHd|||[]--\u003e\u003c\/em\u003e (Maximum Value at Low Prices). \u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"n6owBd awi2gc\"\u003e\n\u003cspan class=\"iNqyIf\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"n6owBd awi2gc\"\u003eThis poster is in good condition, with small holes in all four corners (please see photos). Ready to frame!\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/p\u003e\n\u003cdiv class=\"yhAwj\"\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/div\u003e","brand":"L'Affichiste","offers":[{"title":"Default Title","offer_id":48657928388820,"sku":"KBE2859","price":400.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/7532\/files\/KBE2859.jpg?v=1789223578","url":"https:\/\/www.laffichiste.com\/products\/1914-original-italian-opera-poster-giovanni-gallurese-musica-di-italo-montemezzi-1905-leopoldo-metlicovitz-from-portfolio-gli-avvisi-delle-officine-g-ricordi-e-c-milano-copy-1","provider":"L'Affichiste","version":"1.0","type":"link"}