Magnin, Jacques

1914 Vintage Gazette du Bon Ton Fashion Plate, Matinee du Printemps

$175.00
  • 1914 Vintage Gazette du Bon Ton Fashion Plate, Matinee du Printemps

Magnin, Jacques

1914 Vintage Gazette du Bon Ton Fashion Plate, Matinee du Printemps

$175.00

Date: 1914
Size: 7.5 x 9.5 inches (matted to 13 x 16.5 inches)
Artist: Jacques Magnin

The Gazette du Bon Ton, put out by the retailer of the same name, was considered the trendsetting magazine of the era. Artists vied for the prestige of illustrating the latest trends in Parisian fashion and as these pages attest, the high style and iconic femininity made the items featured "must have's" - right down to the chair in the park and the pocket-sized pooch!

Illustrated here by Jacques Magnin are two Doucet-tailored suits. To the left: a black velvet bolero with a white leather belt with a pleated Scottish-fabric skirt. To the right: a low-waisted jacket and a wide gabardine skirt. Jacques Doucet (1853-1929) was a French fashion designer who was born into a family business specializing in lingerie and linens. In 1871, he opened his own salon where he designed everything from day-wear dresses to theatre costumes to ball gowns for the biggest actresses in Paris. He was a proponent of beauty over practicality, favouring frills and luxe fabrics. His style is beautifully captured here by Jacques Magnin, who kept to the incredibly sleek style of the burgeoning Art Deco movement embodied by Gazette du bon ton.

Original plate 36 printed on fine vergé paper from the April 1914 publication of Gazette du Bon Ton No. 4, edited by Lucien Vogel. Lithograph with hand-applied colour. Page measures 7.5 x 9.5 inches and has been matted to 13 x 16.5 inches.