Size: 32 x 47 inches
Artist: Bouisset, Firmin
Although bonds programs and the accompanying propaganda posters are widely associated with periods of war, national loans were also organized during times of peace if there was a project that needed financing. This one, created in 1919, was probably related to the reconstruction efforts following the end of the First World War in 1918. Its caption reads: "Alliés dans la Guerre; Unis dans la Paix" which is French for "Allied in the war; United in peace."
Printed in Paris by French artist Firmin Bouisset who featured Marianne, the emblem of France, this poster was in fact commissioned by Britain's London County & Westminster Bank. As a company, they sought to appeal Britons living in France who were familiar with the name, and hopefully attract new French customers as well. The advertisement is meant to garner public subscriptions to the French government's fifth national loan, thereby showing the London-based bank was just as committed to French national goals as any home-grown bank.
An exquisite poster that is a wonderful testament to both British patriotism and classic French imagery. Professionally linen backed and from a private collection.