1920's Original Vintage Spanish Fruit Crate Label - Boy Leading Donkey (Naranjas Ponsita - Juan Pons - Tabernes de Valldigna)
Date: 1940's Size: 10 x 13.5 inches
Purchased recently in Spain, this small poster was designed to be placed on the fruit crate as a company label. Lithographic labels like these were used in the marketing, branding, and advertising fruit and vegetables in the early 1900s and would be seen on the side of fruit boxes and at farmer's markets.
They were primarily created to draw the attention of passersby, coaxing people to buy fresh produce by enticing their eyes with brilliant designs. They fell out of fashion in the 1950s when labels started to be printed directly onto boxes, and they've since become collector's items. Authentic, vintage, colorful and perfect for a kitchen, restaurant, bar ... even a dorm room!