Size: image 6.75 x 9 inches; matted to 12 x 14 inches
Artist: Charles Gesmar
In the 1920s, the British magazine Posters & Publicity was published by London The Studio as a commercial art annual which featured the best in modern advertisements, design, and posters. They contained numerous colour illustrations such as this one advertisement produced for Maison Davia by Charles Gesmar printed by H. Chachoin in Paris, 1927.
Charles Gesmar (1900-1928) was a French costume designer and poster artist who became one of the most creative illustrators during the music-hall era of the 1920s. His career started at fifteen years old when he began dressing Mlle Spinelly - a famous actress - replacing the infamous Paul Poiret as her favourite costume designer. At sixteen, he was dressing the celebrity singer and French actrice Mistinguett. Although she was already popular when they met, their on-going collaborations helped her to become the queen of the music-hall. They grew so close that Gesmar became her confidant and he called Mistinguett "Maman"! She said of him that with his elven fingers and constant flow of design innovations (which other costumers quickly stole as their own), Gesmar showed his fascination for luxury in his use of sequins and rhinestones, feathers and silks, bright colors and reflective fabrics... His costumes highlighted actrices' femininity and grace. Over his thirteen-year career, he produced over 12000 drawings of costumes, thirty-odd programme covers, and 55 posters. He re-vamped Moulin Rouge and made it the popular cabaret it is today, worked with Maurice Chevalier, Jean-Cocteau, and Yvonne Legeay. Although his name has been forgotten due to his premature death (having contracted a violent case of pneumonia at age 27), his legacy lives on in fashion and theatre a century later.
This mini poster is double matted in pink and blue to 12 x 14 inches and ready to frame.