Binder, Joseph

1920s Vintage Art Deco Mini Poster, Jyldis Cigarettes

$120.00
  • 1920s Vintage Art Deco Mini Poster, Jyldis Cigarettes

Binder, Joseph

1920s Vintage Art Deco Mini Poster, Jyldis Cigarettes

$120.00

Date: 1920s
Size: image 6 x 8.75 inches; matted to 11 x 13.75 inches
Artist: Joseph Binder

In the 1920s, the British magazine Posters & Publicity was published by London The Studio as a commercial art annual which featured the best in modern advertisements, design, and posters. They contained numerous colour illustrations such as this mini poster advertising Jyldis cigarettes by Austrian designer Joseph Binder (1898-1972) who is known for applying reductive compositional principles derived from Cubism and De Stijl to his posters.

Jyldis - whose name means "star" in Turkish - was founded in 1919 and later moved to Saarlouis, which had been occupied by the French since the end of World War I, in 1929. A recognizable part of the branding was the head in the fez, the felt cap that's usually red with a tassel attached to the top. Initially a symbol of Ottoman modernity, the fez over time came to be seen as part of an "Oriental" cultural identity. Seen as exotic and romantic in the west, it enjoyed a vogue as part of men's luxury smoking outfit in the United States and the United Kingdom in the decades surrounding the turn of the 20th century. 

This mini poster is double matted in black and blue to 11 x 13.75 inches and ready to frame.