Size: sheet is 6 x 10 inches; matted to 11 x 15 inches
Artist: Edward McKnight Kauffer
In the 1920s, the British magazine Posters & Publicity was published by London The Studio as a commercial art annual which featured the best in modern advertisements, design, and posters. They contained numerous colour illustrations such as this Winter Sales tip-on by American artist Edward McKnight Kauffer which was issued in 1922 by the Underground Electric Railways Co. of London.
Edward McKnight Kauffer (1890 -1954) was born in Montana, USA. He studied in San Francisco and Paris. Kauffer came to London in 1914 and in 1915 he was commissioned by Frank Pick at London Transport. From this time he was an extremely influential designer of posters, theatre costumes, exhibition designs, murals, book illustrations, carpets and textiles. He and his wife Marion Dorn, also an accomplished designer, made a dynamic and glamorous couple. Many retrospective exhibitions of his work have been held, including those at the Museum of Modern Art, New York and at the Victoria & Albert Museum, London.
Kauffer's connections to the artistic avant-garde in France and Britain placed him at the forefront of developments in the visual language of advertising during the Art Deco era from the 1920s to the 40s. He ranks as one of the most significant designers of the twentieth century - in Britain or anywhere in the world. His work is graphic in the sense that - at least to me - there were few extraneous flourishes. There was a clear message that was delivered cleanly and in an elegant style. This one shows winter clothing being worn in a flurry of snow, warning people to make the most of winter sales in time for cold weather. Matted to 11 x 15 inches and ready to frame!