Size: 6.75 x 9.5 inches
Artist: Werner von Axster-Heudtlass
This mini lithographic poster for Bemberg fabrics is by Werner von Axster-Heudtlass, published in a 1927 book edited by Dr. Walter Schubert. Titled "Die Deutsche Werbe Graphik," it was published in Berlin by Francken and Lang. It is the only edition of this important study of a great era of German graphic design featuring posters, packaging, advertising, book illustrations, programs for theater, and sports. Illustrated mostly with tipped-in color plates of work by Bernhard, Hohlwein, Klinger, Preetorius, Gipkens, Kleukens, Cissarz, Pechstein and many others, this book and the illustrations contained within it are considered highly collectable and very, very rare.
Bemberg fabric was invented in 1918 and named after J. P. Bemberg, the German developer. It is an unusually fine artificial fiber which is still being produced in 2015 by Asahi in Japan. Werner Heudtlass (1898-1949) was a German artist/illustrator active from approximately 1924-1944/1949. Although not much is known about the artist, it has been speculated that von Axster-Heudtlass - as this poster is signed - was in fact the shared name for Werner and his wife Maria, herself a painter/illustrator. Both were active artists before they met.