Size: 4.5 x 6 inches
Artist: Jupp Wiertz
This mini lithographic poster advertizing asparagus is by Jupp Wiertz and from a book published in 1927 that was edited by Dr. Walter Schubert. Titled "Die Deutsche Werbe Graphik," it was published in Berlin by Francken and Lang. It is the only edition of this important study of a great era of German graphic design featuring posters, packaging, advertising, book illustrations, programs for theater, and sports. Illustrated mostly with tipped-in color plates of work by Bernhard, Hohlwein, Klinger, Preetorius, Gipkens, Kleukens, Cissarz, Pechstein and many others, this book and the illustrations contained within it are considered highly collectable and very, very rare.
"Esst Spargel" translates to "Eat asparagus" with the caption underneath reading "the healthiest and probably tastiest vegetable." I like those odds! It was designed by Jupp Wiertz, a commercial and poster artist who was one of the most important representatives of German advertising art. Winning numerous poster design competitions; creating numerous posters for printing companies, magazine covers, and a slew of tourism and travel posters throughout the 1920s and 1930s; Wiertz's work was widely disseminated and admired.