Size: 7.75 x 9.25 inches
Artist: Eugen Spiro
This mini lithographic poster for Manoli cigarettes is by Eugen Spiro and was published in a 1927 book edited by Dr. Walter Schubert. Titled "Die Deutsche Werbe Graphik," it was published in Berlin by Francken and Lang. It is the only edition of this important study of a great era of German graphic design featuring posters, packaging, advertising, book illustrations, programs for theater, and sports. Illustrated mostly with tipped-in color plates of work by Bernhard, Hohlwein, Klinger, Preetorius, Gipkens, Kleukens, Cissarz, Pechstein and many others, this book and the illustrations contained within it are considered highly collectable and very, very rare.
Manoli was the name of a German cigarette factory. The company was known for its outstanding packaging design, employing major graphic designers and painters to design packaging, posters, and advertisements. While other cigarette companies at the time placed the various awards and medals won at the center of its advertising, Manoli focused instead on advertising the sophisticated life of the 1920s in the foreground. In this way, it reached an exclusive, more elite clientele who preferred a better quality, but also more expensive cigarette.