Size: 9.75 x 9 inches
Artist: Julius E. F. Gipkens
This Sarotti packaging by Julius Gipkens was printed in 1927 in a book edited by Dr. Walter Schubert. Titled "Die Deutsche Werbe Graphik," it was published in Berlin by Francken and Lang. It is the only edition of this important study of a great era of German graphic design featuring posters, packaging, advertising, book illustrations, programs for theater, and sports. Illustrated mostly with tipped-in color plates of work by Bernhard, Hohlwein, Klinger, Preetorius, Gipkens, Kleukens, Cissarz, Pechstein and many others, this book and the illustrations contained within it are considered highly collectable and very, very rare.
Sarotti is a German chocolate brand owned by Stollwerck since 1998. This packaging was for "phönix pralinen" which translates to "phoenix chocolates" and contains the company's logo - a tiny man in a turban who can be seen carrying a Sarotti banner in celebration of the delicious cocoa chocolate!
Julius E. F. Gipkens (1883-1968) was a German painter, illustrator, and graphic designer who was particularly successful as a commercial artist and poster artist. His advertising agency designed the Sarotti-Mohr. He drew for magazines, decorated shop windows, designed motifs for decorative fabrics and wallpapers, created book covers, and made advertising graphics and packaging for Zuntz, Stollwerck, Sarotti, and Riquet.