Size: 31.5 x 47 inches
Notes: Poster, Large Poster, Lithograph, Linen Backed
Artist: Marcellin Auzolle
About The Poster: This advertisement was designed by French posterist and painter Marcellin Auzolle (1842-1842), who signed his name to around forty posters and whose "Cinématographe Lumière" is credited as being one of the first movie posters ever created.
This particular original print was created to promote potash, a salt/potassium-based fertilizer. Alsace was known commercially for its potash mines, the logo for which (a crane standing on one leg) can be found on the bag held by the woman. It is balanced on top of the wheel of fortune, and the slogan "La potasse est la fortune de l'agriculteur" (which roughly translates to "Potash is the farmer's good fortune") insinuates that the fertilizer would bring good luck and improve crops, as can be seen in the thick rows of golden wheat and greens growing in the background.
Auzolle also showed a woman dressed "à l'Alsacienne," meaning in the style typical of the women of Alsace in the 1920s. They can be instantly recognized by the dark cap made of a large voluminous knot, which symbolized their protest against the fusion of the territories of Lorraine and Champagne. Although typically dyed black, Auzolle took artistic license and had her wear a blue one so that she could patriotically wear the colours of France's flag.