Size: 15 x 9 inches
Notes: Poster, linen backed, gold ink highlights, lithograph
This is a fruit crate ad for Felix Potin Miramont Imperial Plums. These lithographic labels were used in the marketing, branding, and advertising fruit and vegetables in the early 1900s and would be seen on the side of fruit boxes and at farmer's markets. They were primarily created to draw the attention of passersby, coaxing people to buy fresh produce by enticing their eyes with brilliant designs. They fell out of fashion in the 1950s when labels started to be printed directly onto boxes, and they've since become collector's items.
Beautifully illustrated with gold highlights, this label was obviously trying to sell itself as an item of luxury. The fanciful Art Nouveau styling, the metallic ink accents, the allusion to royalty in the title (imperial plums and a coat-of-arms-like crest in the upper right-hand corner)... If you bought these, you were quite something!