Sepo

1931 Original French Pasta Advertisement Poster, Lucullus

$5,000.00
  • 1931 Original French Pasta Advertisement Poster, Lucullus

Sepo

1931 Original French Pasta Advertisement Poster, Lucullus

$5,000.00

Date: 1931
S
ize: 25 x 33.5 inches
Artist: Sepo (Severo Pozzati)

A vintage original French advertisement poster for Rivoire et Carret, a pasta brand created by two cousins in Lyon in 1860. Claudius Rivoire and Jean-Marie Carret united their names and created the first French brand of pasta, becoming the real inventors of modern French dough. This poster is in excellent condition and is lined. Would look perfect in any kitchen!

Severo Pozzati (1895 - 1983), better known by his pseudonym Sepo, was one of the most important Italian poster artists in the world of advertising in the first half of the twentieth century. Initially a sculptor and painter, he began his career designing advertisement posters for the Maga ad agency. He moved to France in 1920 and was hired by Vercasson, Maga's sister company in Paris, who also produced posters by Mauzan and Cappiello. It was only 1923 that he began signing his posters, adopting the pseudonym Sepo, an acronym of his name.