Unknown

1920's Original Italian Poster, Olivetti Advertisement - Typewriter

$100.00
  • 1920's Original Italian Poster, Olivetti Advertisement - Typewriter

Unknown

1920's Original Italian Poster, Olivetti Advertisement - Typewriter

$100.00
Date: 1920s
Size:  
13 x 16 inches (matted), 6.5 x 8.5 inches (image)
Artist: Unknown

About Olivetti: Our friends at Wikipedia tell us that, "Olivetti was founded as a typewriter manufacturer by Camillo Olivetti in 1908., but mainly developed by Camillo's son Adriano.  Olivetti opened its first overseas manufacturing plant in 1930, and its electric calculator was launched in 1948. Olivetti produced Italy's first computer in 1959 and purchased the Underwood Typewriter Company that year. In 1964 the company sold its electronics division to the American company General Electric. It continued to develop new computing products on its own; including the first commercially produced personal computer. In the 1970s and 1980s, they were the most prominent manufacturer of office machines in Europe and 2nd biggest PC vendor behind IBM in Europe.

Obscure Olivetti trivia: The company was driven by design. "[A] preoccupation with a design developed into a comprehensive corporate philosophy, which embraced everything from the shape of a space bar to the color scheme for an advertising poster." — Jonathan Martin, International Directory of Company Histories

This period advertisement was recently matted and is ready to frame.