Size: 6.5 x 9.5 inches, matted
A vintage cardboard advertisement for the Fiera di Milano (the Fairgrounds/convention centre of Milan, Italy).
Establishing their legacy early on as one of the leading conference and exhibition centers, Feria di Milano first opened in April 1920 as Fiera Campionaria, with 1200 exhibitors including 256 from abroad. Despite the economic and social climates presented later by both World War II and the Cold War, Fiera Milano became the commercial meeting point between East and West in 1951. Continuing as a pivotal player in the economic boom of the 60s to their ongoing expansion through various partnerships, Fiera Milano now maintains an impressive international and online presence in the business world.
The piece was recently purchased in Milan and is in very good condition. These types of card advertisements, which would have been attached at the point of sale of the product or in a shop window, were very popular in the mid-twentieth century. We have many others, all small in size and similarly priced. They can be viewed in the "format" menu of the site, under "carton".