Hofmann, Walter

1950 Dutch Marshall Plan Poster, Einiges Europa Tragt Wohl Stand

$1,550.00
  • 1950 Dutch Marshall Plan Poster, Einiges Europa Tragt Wohl Stand

Hofmann, Walter

1950 Dutch Marshall Plan Poster, Einiges Europa Tragt Wohl Stand

$1,550.00

Date: 1950
Size: 21.5 x 30 inches
Artist: Walter Hofmann

In the fall of 1950, the Intra-European Cooperation for a Better Standard of Living Poster Contest was held throughout Europe whereby artists were encouraged to submit posters that represented the theme of cooperation and economic recovery. This poster was one of twenty-five chosen as the most outstanding from among 10,000 such posters submitted by artists in thirteen European nations participating in the Marshall Plan.

The Marshall Plan, also known as the European Recovery Program, channeled over $13 billion to finance the economic recovery of Europe between 1948 and 1951. The Marshall Plan successfully sparked economic recovery, meeting its objective of ‘restoring the confidence of the European people in the economic future of their own countries and of Europe as a whole.’

Walter Hofmann (1906-1973) was an Austrian artist who created iconic advertisements for such companies as Nivea body-care, Ulka swimwear, Kajak swimwear, as well as various travel posters welcoming people to discover Austria. His signature style embodies the mid-century modern trends in graphic design - organic geometric lines, sleek design, flat planes, and an inherent sense of optimism following the post-war era. His submission to the Marshall Plan poster contest reads: "Einiges Europa - Tragt Wohl Stand" which translates to "United Europe - Welfare State."

Printed in the Netherlands by Kühn en Zoon, Rotterdam. Professionally linen backed and in excellent condition.