J. Pruvost

1950's French Loterie Nationale Poster, Detection des richesses

$300.00
  • 1950's French Loterie Nationale Poster, Detection des richesses

J. Pruvost

1950's French Loterie Nationale Poster, Detection des richesses

$300.00

Date: 1950's
Size: 15.25 x 23.5 inches
Artist: J. Pruvost

Created in 1933, the French National Lottery became widely popular after the media coverage of barber Paul Bonhoure's win of five million francs in the first draw. In a very enlightening article "Loterie nationale : Mythes et symboles" written in 1969, the influential French journalist and author of many books on consumerism, education and advertising proposes an in-depth analysis of posters commissioned by the French lottery. The lottery was said to have hired some of France's best designers, developing a corpus of some of the most effective posters in history. The poster was recently linen-backed and is in excellent condition.