Size: 39. 5 x 54.5 inches
Artist: Cappiello, Leonetto
About the Artist: Cappiello is considered to be one of the greatest posterists of his age. Cappiello's approach was always image association - the idea that you don't really remember the image of the product itself, but the image of something is associated with the product ... Cappiello was the first who thoroughly understood this, and he applied it with considerable diligence in about a thousand posters.'(Rennert)
About the Poster: This advertisement for Campari was originally created in 1921 and re-issued in the 1950s. This poster is from that period. Campari is an alcoholic aperitif obtained from the infusion of herbs and fruit in alcohol and water. It is a bitters characterized by its dark red colour.
Poster is in lovely condition, on linen and ready to frame.