{"product_id":"1950s-original-french-poster-winter-sports-in-france-leger-copy","title":"1942 French Sports Poster - Bernard Villemot - \"Brevet Sportif National\" (Sportifs de moins de 20 ans pour participer aux compétitions vous devez passer le B.S.N. Brevet sportif national.)","description":"\u003cp\u003e\u003cb\u003eDate:\u003c\/b\u003e 1942\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 33.5 x 49.75 inches\u003cb\u003e\u003cbr\u003eArtist:\u003c\/b\u003e Bernard Villemot\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAbout The Poster:\u003c\/b\u003e \u003cmeta charset=\"utf-8\"\u003eThe 1942 \"Brevet Sportif National\" (BSN) poster by French graphic designer Bernard Villemot is a rare, iconic lithograph. \u003c!--qkimaf ay2iTe_i\/HugV6--\u003e\u003c!--cqw1tb ay2iTe_i\/HugV6--\u003eCommissioned by the Vichy-era Commissariat Général à l'Education Générale et aux Sports, it mandated that athletes under 20 pass the national sports test to compete.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout The Artist: \u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003e\u003cspan class=\"yADgie\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003e Bernard Villemot (1911–1989), highly celebrated for his clean, minimalist style and commercial designs. \u003cmeta charset=\"utf-8\"\u003e\n\u003cspan\u003eTo many,\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eBernard Villemot\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e(and his friend and fellow creator \u003c\/span\u003eRaymond Savignac\u003cspan\u003e) represents the end of the age of the trained artist as poster designer. His work has become iconic in its innovative design and use of color. As the world began to shift in the 1960s towards ad agencies and graphic design implemented by art departments, Bernard Villemot stood firm in his belief that the only way to advertise effectively, “was to treat a poster as though it were a painting”. \u003cem\u003e(Source: The Ross Art Group)\u003c\/em\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--TgQPHd||[]--\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e Linen backed and in excellent condition.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"L'affichiste","offers":[{"title":"Default Title","offer_id":48098295709908,"sku":"KBE2621","price":2500.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/7532\/files\/KBE2621-1.jpg?v=1781373263","url":"https:\/\/www.laffichiste.com\/products\/1950s-original-french-poster-winter-sports-in-france-leger-copy","provider":"L'Affichiste","version":"1.0","type":"link"}