J.L.N.

1960 French Socradel Radio Poster, Seductor Transistor

$425.00
  • 1960 French Socradel Radio Poster, Seductor Transistor

J.L.N.

1960 French Socradel Radio Poster, Seductor Transistor

$425.00

Date: 1960
Size: 22.25 x 30.25 inches
Artist: J.L.N.

It would be hard to find a more classically Mid-Century Modern image than this one which was purchased recently in Europe. Advertising a radio manufacturer called Socradel (Société Française of Radio-Electric), a small French manufacturer established in Paris which operated from 1938 until the end of the 1960s. The model advertized here is the 'Seductor' which was heralded as the first transistor receiver. It was also the first with "two faces" - one in the front and one in the back - so that crystal clear sound was available to you wherever you were standing in the room. That's why the woman is holding her radio up to the mirror: even the back of the machine appears to face you (at least that's what their slogan advertised at the time!)

We think it is an impressive and interesting tribute to mid-century artistry and would make a great addition to any collection. Linen backed and in excellent condition!