Date: c. 1955
Size: 25 x 39 inches
This late 1950s poster is advertising the classic French car, Renault Dauphine. A rear-engine economy car in production from 1956-1967, it differed from its predecessor (the Renault 4CV) in its friendlier appearance and roomier interior. Engineers spent seven years developing the Dauphine, and once the exterior design was finalized, testing of the prototype began at Renault's facilities at Lardy, France – by secrecy of night, on July 24, 1952. Along with such cars as the Volkswagen Beetle, Morris Minor, Mini and Fiat 500, the Dauphine pioneered the modern European economy car.
According to their own 1951 Survey, Renault's studies had shown that women held stronger opinions on the colors of a car than the actual choice of a particular model. Coincidentally, well-known Parisian textile artist Paule Marrot (1902–1987) had written to Renault's chairman, Lefaucheux, giving her opinion that the cars of postwar Paris were a uniformly somber parade, and wondering whether an artist could not help find fresh, vibrant colors. Dauphine was produced in a variety of pastel colours, including the buttery yellow that can be seen in this poster.
A cheery poster of a friendly, sunshine yellow car driving through the Alps. Linen-backed and in excellent condition, ready to be framed!