1966 Original Belgian Travel Advertisement, Sabena Airlines/The Pace Setter
1966 Original Belgian Travel Advertisement, Sabena Airlines/The Pace Setter
1966 Original Belgian Travel Advertisement, Sabena Airlines/The Pace Setter
1966 Original Belgian Travel Advertisement, Sabena Airlines/The Pace Setter
1966 Original Belgian Travel Advertisement, Sabena Airlines/The Pace Setter

1966 Original Belgian Travel Advertisement, Sabena Airlines/The Pace Setter

Regular price $150.00
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Date: 1966
Size:  7.25 x 10.75 inches, matted 11.25 x 15 inches


By design, travel advertisements and posters must express in clear, concise and easily understandable graphic language who the carrier is, what their destinations are, how they get there, and why you would want to use them. Whether we are talking about the great posters of the French (or Swiss, or Italian) railways from the early 1900's, or the early Canadian Pacific Railway (or airline) posters, or mid-century airline travel ads - like this one for the Belgian air carrier Sabena - the posters had to grab your attention and make you want to travel.

This is a wonderful advertisement (which now has a delicious retro feel about it!) illustrating the fact that SABENA was the choice of the elite - so elite, in fact, that the advertisement, in French, uses the English words 'pace setter' to set it apart from the crowd. That and a very elegant horse. I don't which I like better - the Audrey Hepburn-ish look of the woman or the elegance of the animal ...

"SABENA was the national airline of Belgium from 1923 to 2001, with its base at Brussels National Airport. After its bankruptcy in 2001, the newly-formed SN Brussels Airlines took over part of SABENA's assets in February 2002, which then became Brussels Airlines. The airline had its corporate headquarters in the Sabena House on the grounds of Brussels Airport in Zaventem."

Matted and ready to frame.