1970 Original French Poster, Tendence Mode Tivoli (Stockings)
1970 Original French Poster, Tendence Mode Tivoli (Stockings)
1970 Original French Poster, Tendence Mode Tivoli (Stockings)

1970 Original French Poster, Tendence Mode Tivoli (Stockings)

Regular price $100.00
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Date: 1970
Size:  11.75 x 15.75 inches

About The Poster: Perfectly retro, and totally French - an advertisement for fashionable stockings and pantyhose by the ABI company that purports to be part of the "Elegance Committee of French Stockings" (a completely manufactured committee but a great marketing ploy!). 

According to Wikipedia: "The introduction of nylon in 1939 by Dupont began a high demand for stockings in the United States with up to 4 million pairs being purchased in one day. Nylon stockings were cheap, durable, and sheer compared to their cotton and silk counterparts. When America entered WWII,  DuPont ceased production of nylon stockings and retooled their factories to produce parachutes, airplane cords, and rope. This led to a shortage and the creation of a black market for stockings. At the end of the war DuPont announced that the company would return to producing stockings, but could not meet demand. This led to a series of disturbances in American stores known as the nylon riots until DuPont was able to ramp up production." Who knew?

Poster comes from a private collection and is in immaculate condition.