Size: 24.5 x 40 inches
Artist: Genis, René
In 1938, France’s five major railways merged to create the Société Nationale des Chemins de Fer Français (SNCF) "French National Railroads". To promote the railway, the SNCF commissioned top French artists to create artwork for their posters featuring the various destinations one could visit using the railway system.
This poster showcases the Bretagne (Brittany) region in the northwest of France, bordered by the English Channel to the north, the Celtic Sea and the Atlantic Ocean to the west, and the Bay of Biscay to the south. The north and west coasts are rugged and rocky, with beautiful sandy coves and beaches. The south coast is flatter, much milder, and graced by a number of large sandy beaches. There are also a lot of inlets on the south coast, such as La Trinité sur Mer, which in the past have been ports and commercial harbors, but today are more popular with yachtsmen and dwindling fishing industry. This ad shows off coastal living in Brittany; its sparkling blue sea, rolling footpaths, and charming rural homes make it simply irresistible!
Signed in the plate by French painter René Genis (1922-2004), this poster was professionally linen backed and is in excellent condition.