Size: 25 x 34 inches
Artist: Vittorio Fiorucci
Vittorio Fiorucci (1932-2008) was an Italian Canadian poster artist from Montreal, Canada. The designer of over 300 art posters, 8 Time magazine covers, the mascot for Montreal's Just For Laughs Festival, and the logo for the clothing chain Le Chateau, originally intended to become a writer. Having won several awards for his written work by the age of 19, he left his home in Italy with a thirst for adventure and the desire to put pen to paper. Quite by happenstance he landed in Montreal, where his inability to communicate in English or French steered him towards drawing, where language wasn't needed to illustrate ideas, thoughts, or feelings. In fact before becoming important advertisements or campaigns, many of his posters began as doodles on restaurant napkins!
Described as a man with tremendous energy and passion, it was inevitable that his posters be as spontaneous and bold as their creator. His imagery can usually be categorized as either abstract or of a fictional narrative with fantastical creatures. He was able to convey all kinds of emotions through his made-up characters, but his favourite was when he could give a cheeky wink to the viewer, inviting them in on the joke.
Second-wave feminism in the 1960s and the sexual revolution of the 1970s saw women become more liberated in their sexual self-expression and empowered to fight for equal rights. To symbolize the liberated woman, Vittorio illustrated the she-wolf wearing red lipstick and brandishing her "prey" in her mouth. This poster is unlined with a light scuff mark in upper left corner (see last photo). Hand-signed by Vittorio in the lower right corner with the letters "HC" written in the lower left. Hors Commerce (HC) prints are given to the artist as a gift for allowing the publisher to print their images. They are incredibly rare and valuable as they are only available through the artist directly.