1980 Original Air France Travel Poster, Joie ... Festival de la Vie
1980 Original Air France Travel Poster, Joie ... Festival de la Vie
1980 Original Air France Travel Poster, Joie ... Festival de la Vie

1980 Original Air France Travel Poster, Joie ... Festival de la Vie

Regular price $650.00
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Date: 1980
Size:  23.5 x 39.25 inches
Artist: Roger Bezombes

An atypical Air France poster designed by Roger Bezombes in 1980 that turns traditional Air France poster art on its head: if the goal of an advertising poster is to create brand awareness and increase word-of-mouth advertising than this poster (one of a series of 12) succeeds in ways even Bezombes couldn't have imagined. 

Influenced by surrealist artists like Dali and Braque, Bezombes used symbols and motifs of destination countries in his posters. A multifaceted sculptor, painter and graphic designer, Bezombes, who died in 1994, was a bold choice for Air France: the posters he created caused as much controversy as they made conversation. 

Of the origins of Air France, Wikipedia says that "the company was formed on October 7, 1933, from a merger of smaller airlines and travel companies. The constituent members of Air France had already built extensive networks across Europe, the French colonies in North Africa and elsewhere. "

Unlined and in very good condition. Ready to be framed!