1980 Original Air France Travel Poster, Monde Nouveau
1980 Original Air France Travel Poster, Monde Nouveau
1980 Original Air France Travel Poster, Monde Nouveau

1980 Original Air France Travel Poster, Monde Nouveau

Regular price $625.00
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Date: 1980
Size:  24 x 39.5 inches
Artist: Roger Bezombes

An atypical Air France poster designed by Roger Bezombes in 1980 that turns traditional Air France poster art on its head: if the goal of an advertising poster is to create brand awareness and increase word-of-mouth advertising, than this poster (one of a series of 12) succeeds in ways even Bezombes couldn't have imagined. 

Influenced by surrealist artists like Dali and Braque, Bezombes used symbols and motifs of destination countries in his posters. A multifaceted sculptor, painter and graphic designer, Bezombes, who died in 1994, was a bold choice for Air France: the posters he created caused as much controversy as they did conversation. 

Of the origins of Air France Wikipedia says that "the company was formed on October 7, 1933 from a merger of smaller airlines and travel companies. The constituent members of Air France had already built extensive networks across Europe, the French colonies in North Africa and elsewhere. "

Unlined and in very good condition. From a private collection.