Size: 23.75 x 31.5 inches
Artist: Pierre Bernard
This vintage poster is an advertisement for an exhibition held at the Musée de la Publicité (an advertising museum in Paris) for Grapus. Grapus was a French communist design collective who came together following the student protests in May 1968. Its members included Pierre Bernard (the artist behind this particular poster), Gerard Paris-Clavel, François Miehe (founders) and Jean-Paul Bachollet and Alex Jordan. Their ambition was to bring about political, social, and cultural change through bold graphic design that was in equal parts provocative and playful. They relied heavily on poster art because it enabled them to use the streets to broadcast their message to the public rather than relying on institutions such as museums, schools, or the government.
Their designs featured bright colors, beautiful forms, handwritten text, high-spirited visual pranks, and also very extensive symbolic vocabulary. The technique they used was known as detournement, which is the rerouting of a message through acts of obvious vandalism.
This poster is unlined and in excellent condition.